Projects

An intense basketball action shot is showcased on a sleek flatscreen TV as part of a sports streaming service advertisement; the ad features a "Bally Sports" logo in the center of the TV and text underneath that reads "All the sports. At your fingertips." The warm glow of sunlight falls across the flatscreen TV, which is set against a minimalistic terracotta wall, highlighting an exemplary user experience.
01  Bally Sports
A thin, minimalist icon of a plus sign (+) inviting users to expand a dropdown menu. When clicked, the icon rotates 90 degrees to become an "X" icon that collapses the dropdown menu.
Product Design    |    UX Research

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A complete redesign of web, app, and TV streaming platforms for the largest regional sports network (RSN) in the United States.

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Products launched on October 30th, 2023.

A mobile phone on a creme-colored pedestal surrounded by an angular architectural patterned wall with shadows casting stripe patterns, symbolizing the convergence of information technology and UX design. The phone screen displays a scheduling confirmation page that reads "Does everything look correct?" and shows buttons to "make a change" or "yes! continue"
02  Zura Yoga
A thin, minimalist icon of a plus sign (+) inviting users to expand a dropdown menu. When clicked, the icon rotates 90 degrees to become an "X" icon that collapses the dropdown menu.
UX/UI Redesign      |     E-Commerce Flows

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I consulted a local yoga studio near me on a UI redesign of their website's class scheduling and checkout flows.

Professional previews of two website pages with a sleek modern UX design are showcased on two tablets (one in landscape mode, the other in portrait mode), which are displayed on a pedestal in an abstract, neutral, creme-colored background. The websites feature the product logo and read "Caveat:"
03  Caveat: AI-Powered Tool
A thin, minimalist icon of a plus sign (+) inviting users to expand a dropdown menu. When clicked, the icon rotates 90 degrees to become an "X" icon that collapses the dropdown menu.
PRODUCT DEVELOPMENT     |     UX RESEARCH     |     DeSign System

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Caveat is an AI-powered product I'm creating that helps people understand lengthy documents before they sign them.

A laptop screen showcasing a still image from a music video with a person wearing a blue luchador mask featuring intricate gold patterns. The laptop rests on top of a platform with round piping in a green, abstract space with soft sunlight and shadows.
04  The Quinn Murphy Experience
A thin, minimalist icon of a plus sign (+) inviting users to expand a dropdown menu. When clicked, the icon rotates 90 degrees to become an "X" icon that collapses the dropdown menu.
Design Thinking     |     Film & TV

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Design and the entertainment industry share a number of parallels in problem-solving and process.

Read my case study on how I applied design thinking to directing a music video for the band The Quinn Murphy Experience.

Portraits of diversity: eight individuals of various ages and ethnicities. The top row features four black and white sketched portraits, and the bottom row features four black and white photos. All images were generated by artificial intelligence.
05  Building Personas in Midjourney
A thin, minimalist icon of a plus sign (+) inviting users to expand a dropdown menu. When clicked, the icon rotates 90 degrees to become an "X" icon that collapses the dropdown menu.
Generative AI     |     UX     |     Personas     |     Writing

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An in-depth look at LLM prompting to include diversity in AI-generated user personas.

A luminous neon orange light column serves as a solitary beacon in the twilight of a vast, open landscape dotted with dry grasses. The image was generated using artificial intelligence.
AI Playground
A thin, minimalist icon of a plus sign (+) inviting users to expand a dropdown menu. When clicked, the icon rotates 90 degrees to become an "X" icon that collapses the dropdown menu.
Imaging Experiments    |     Generative AI

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See what I've been playing with on the side.