About

Portrait of Sasha Vitelli: a professional-looking brunette woman with a confident smile posing for a black and white headshot.

Drop me a line in my inbox or say hello on LinkedIn.

Product Designer.  Interdisciplinary maker.

I love shaping complex problems into human-centered experiences.

I bring a wide range of creative and technical skills to the table. Improving UX flows and IA makes me tick, but I've also got experience with motion design and animation, a background in visual design and fine arts, plus narrative presentation skills that help articulate design decisions.

I'm currently learning about design for Web3 and immersive XR/AR/VR spaces. I'm always looking for opportunities to merge new media, tech, and the arts.

Prior to this, I spent 12+ years in the entertainment industry making TV shows, films, commercials, and branded content for clients like HBO, Showtime, Netflix, A24, Apple TV, Focus Features, Amazon Prime, Google, Amex, Maybelline, and Nike.

Stakeholder management was a huge part of my day-to-day as a department head. I fostered communication and collaboration across disciplines and hierarchies, from creative decision makers and executives to technical department heads, from on set all the way to studio execs.

There are many, many parallels between producing filmed content and product design. I've written a case study about it.

Outside of work, I learn about tech with a focus on generative AI, figure out where to travel next, and collect too much vinyl.

Skills

01
Design
  • UX and interaction design

    UI design

    Prototyping

    Wireframes and mockups

    Iterative concepting and exploration



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  • User flows, journey maps, and personas

    Information architecture

    Component and design system construction

    Human-centered design

02
  • Exploratory and generative research

    Evaluative research and user testing

    Usability testing

    Quantitative and qualitative analysis and synthesis

    User interviews

    Translating findings into actionable recommendations

03
  • Articulating design decisions

    Collaboration in cross-functional environments

    Visual, verbal, and written communication

    Organization and project management

    Adaptable and comfortable in fast-paced environments

    Stakeholder and cross-department management

  • Analytical problem solving

    Presentation and storytelling

    Workshop facilitation

    Defining project requirements

    Detail oriented, but can see the big picture

    Flexible, open mindset

04
  • Figma

    Framer

    Mural

    Miro

  • Adobe Creative Suite

    Webflow

    InVision

    Playbook UX

  • Asana

    Airtable

    Google Suite

    Microsoft Office Suite

  • Midjourney

    Firefly

    ChatGPT4

    Notion

Skills

01
Design
  • UX and interaction design

    UI design

    Prototyping

    Wireframes and mockups

    Iterative concepting and exploration

  • User flows, journey maps, and personas

    Information architecture

    Component and design system construction

    Human-centered design

02
Research
  • Exploratory and generative research

    Evaluative research and user testing

    Usability testing

    Quantitative and qualitative analysis and synthesis

    User interviews

    Translating findings into actionable recommendations

03
Human
  • Articulating design decisions

    Collaboration in cross-functional environments

    Visual, verbal, and written communication

    Organization and project management

    Adaptable and comfortable in fast-paced environments

    Stakeholder and cross-department management

  • Analytical problem solving

    Presentation and storytelling

    Workshop facilitation

    Defining project requirements

    Detail oriented, but can see the big picture

    Flexible, open mindset

04
Software
  • Figma

    Framer

    Mural

    Miro

  • Adobe Creative Suite

    Webflow

    InVision

    Playbook UX

  • Asana

    Airtable

    Google Suite

    Microsoft Office Suite

  • Midjourney

    Firefly

    ChatGPT4

    Notion