Sasha Vitelli


I'm a product designer who loves shaping digital experiences with a focus on intuitive, elegant, and inclusive design.
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I currently work at Warner Bros. Discovery designing streaming experiences on Max. Prior to this, I had a career working on set in film and television production.

Recent Work

The logos for Warner Bros. Discovery and Max sit side-by-side, showcased on a sleek flatscreen TV in a living room. The warm glow of track lights above and below a wooden alcove frames the TV, which is set in a sleek, modern living room above built-in media storage. In the foreground are the edge of a cream-colored couch and a coffee table with stacks of books on top.
01  Warner Bros. Discovery
WEB, MOBILE APP, TV    |    Product Design

My work's under an NDA, but you can contact me for a case study.

An intense basketball action shot is showcased on a sleek flatscreen TV as part of a sports streaming service advertisement; the ad features a "Bally Sports" logo in the center of the TV and text underneath that reads "All the sports. At your fingertips." The warm glow of sunlight falls across the flatscreen TV, which is set against a minimalistic terracotta wall, highlighting an exemplary user experience.
02  Bally Sports
WEB, MOBILE APP, TV    |    Product Design    |    UX Research

I worked on the complete redesign of the Bally Sports (now FanDuel) web, app, and TV streaming platforms for the largest regional sports network (RSN) in the United States.

see case study  →
A mobile phone on a creme-colored pedestal surrounded by an angular architectural patterned wall with shadows casting stripe patterns, symbolizing the convergence of information technology and UX design. The phone screen displays a scheduling confirmation page that reads "Does everything look correct?" and shows buttons to "make a change" or "yes! continue"
03  Zura Yoga
Responsive Website    |    UX/UI Redesign      |     E-Commerce Flows

I consulted a local yoga studio near me on a UI redesign of their website's class scheduling and checkout flows.

see case study   →
A laptop screen showcasing a still image from a music video with a person wearing a blue luchador mask featuring intricate gold patterns. The laptop rests on top of a platform with round piping in a green, abstract space with soft sunlight and shadows.
04  The Quinn Murphy Experience
Design Thinking     |     Film & TV

Design and the entertainment industry share a number of parallels in problem-solving and process.

Read my case study on how I applied design thinking to directing a music video for the band The Quinn Murphy Experience.

see case study   →
A luminous neon orange light column serves as a solitary beacon in the twilight of a vast, open landscape dotted with dry grasses. The image was generated using artificial intelligence.
Notebook & Little Projects
Articles     |    Generative AI    |     Imaging Experiments

See what I've been experimenting with and writing on the side.

explore   →

About

Portrait of Sasha Vitelli: a professional-looking brunette woman with a confident smile posing for a black and white headshot.

Drop me a line in my inbox or say hello on LinkedIn.

Product Designer.  Interdisciplinary maker.

I love shaping complex problems into human-centered experiences.

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I bring a wide range of creative and technical skills to the table. Improving UX flows and IA makes me tick, but I've also got experience with motion design and animation, a background in visual design and fine arts, plus narrative presentation skills that help articulate design decisions.

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I'm about design that drives measurable results. I'm always looking for opportunities to merge new media, tech, and the arts.

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Prior to this, I spent 12+ years in the entertainment industry making TV shows, films, commercials, and branded content for clients like HBO, Showtime, Netflix, A24, Apple TV, Focus Features, Amazon Prime, Google, Amex, Maybelline, and Nike.

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Stakeholder management was a huge part of my day-to-day as a department head. I fostered communication and collaboration across disciplines and hierarchies, from creative decision makers and executives to technical department heads, from on set all the way to studio execs.

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There are many, many parallels between producing filmed content and product design. I've written a case study about it.

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Outside of work, I learn about tech with a focus on generative AI, figure out where to travel next, and collect too much vinyl.

Skills

01
Design

  • UX and interaction design

    UI design

    Prototyping

    Wireframes and mockups

    Iterative concepting and exploration



    keep scrolling →

  • User flows, journey maps, and personas

    Information architecture

    Component and design system construction

    Human-centered design

02

  • Exploratory and generative research

    Evaluative research and user testing

    Usability testing

    Quantitative and qualitative analysis and synthesis

    User interviews

    Translating findings into actionable recommendations

03

  • Articulating design decisions

    Collaboration in cross-functional environments

    Visual, verbal, and written communication

    Organization and project management

    Adaptable and comfortable in fast-paced environments

    Stakeholder and cross-department management

  • Analytical problem solving

    Presentation and storytelling

    Workshop facilitation

    Defining project requirements

    Detail oriented, but can see the big picture

    Flexible, open mindset

04

  • Figma

    Framer

    Mural

    Miro

  • Adobe Creative Suite

    Webflow

    InVision

    Playbook UX

  • Asana

    Airtable

    Google Suite

    Microsoft Office Suite

  • Midjourney

    Firefly

    ChatGPT4

    Notion

Skills

01
Design

  • UX and interaction design

    UI design

    Prototyping

    Wireframes and mockups

    Iterative concepting and exploration

  • User flows, journey maps, and personas

    Information architecture

    Component and design system construction

    Human-centered design

02
Research

  • Exploratory and generative research

    Evaluative research and user testing

    Usability testing

    Quantitative and qualitative analysis and synthesis

    User interviews

    Translating findings into actionable recommendations

03
Human

  • Articulating design decisions

    Collaboration in cross-functional environments

    Visual, verbal, and written communication

    Organization and project management

    Adaptable and comfortable in fast-paced environments

    Stakeholder and cross-department management

  • Analytical problem solving

    Presentation and storytelling

    Workshop facilitation

    Defining project requirements

    Detail oriented, but can see the big picture

    Flexible, open mindset

04
Software

  • Figma

    Framer

    Mural

    Miro

  • Adobe Creative Suite

    Webflow

    InVision

    Playbook UX

  • Asana

    Airtable

    Google Suite

    Microsoft Office Suite

  • Midjourney

    Firefly

    ChatGPT4

    Notion